It’s September, #BREWRuck003 launches in 23 days – just over three weeks.
At #BREWRuck002 we raised 2,000 pounds of food – and we thought that was awesome. And it was awesome, because that was 2,000 pounds of food that went straight to less fortunate people right here in our community – which is why we do this in the first place. But while 2,000 pounds is a lot of food, it’s not enough.
And this will be an extremely fun event, but it’s also not going to be the easiest bar crawl you’ve ever done. Show up ready to carry your weight, but there’s something about carrying canned food instead of bricks that makes it a little bit easier to smile (and the beer helps too). We added some breweries in South End this go-round, so the hike is broken into shorter hops – but those hops are about to get heavier… Hopefully a LOT heavier.
For #BREWRuck002, the donation process was rather passive. There were bins at each brewery, but admittedly there wasn’t a lot of effort put into making sure those bins were full. We collected at some other locations, but still it isn’t enough. We learned from that, and this time we are pushing – HARD. Which brings me to my next points. We have a LOT of partners this time, and they’re all helping us out in very important ways.
Charlotte Beer Babes
The first partner I would like to introduce is the Charlotte Beer Babes. These girls are awesome, and they truly care about the community (and beer of course).
The Beer Babes will be putting on a happy hour event at each of our partner breweries between now and the #BREWRuck003 event. Come join the babes for a beer, and bring some canned food to drop off.
Check out the schedule below for more information about these events.
Also new to the scene this go-round is Charlotte Oktoberfest. For those of you who don’t know, the Charlotte Oktoberfest is an event held at the Music Factory where attendees get to sample beers from countless breweries all day long. There will be collection bins for Second Harvest and #BREWRuck003 at the entrance of the event. The Oktoberfest will be held on the same day as #BREWRuck003, so we will be picking up their donation and then take it to Second Harvest.
We are bringing back some old favorites and adding some new ones to the mix.
The first stop will be Olde Mecklenburg Brewery. Olde Meck has recently opened a huge new taproom and restaurant, and we are looking forward to invading it early on the 27th.
The second stop is another old favorite, Triple C Brewery. The owner has agreed to brew a special beer on Wednesday 9/10. Three cans of food gets you a free beer, so come by and check it out.
The third stop is a newcomer to the #BREWRuck, Lenny Boy Brewing. Lenny Boy is a certified organic brewery with a ton of delicious fresh choices. They got their start in brewing Kombucha (fermented tea), but have since expanded into brewing beer. This place is very grrassroots, they don’t do much marketing at this time. Our support can help make a difference for a small business while we support Second Harvest! And all month, Lenny Boy is donating money from their sales of Beer Flights/Upgrades to purchase canned food.
Another Newbie is The Unknown Brewing Co. Unknown has a unique feel that you won’t find at most Charlotte breweries. The industrial taproom is a cool place to hang out, and it happens to fall right in-between South End and Uptown. Unknown is fairly new to the Charlotte beer scene, so our support will truly help this small business succeed.
And finally, our flagship participant and the largest contributor from #BREWRuck002, The Rock Bottom Brewery. Rock Bottom amazed everyone last time with their THREE BINS full of food. If it hadn’t been for them, we wouldn’t have been nearly as successful. This time, to show our appreciation, we will be having our after party at Rock Bottom. Rock Bottom has already thrown a fundraising event for #BREWRuck003 in August, 2014 – and they have more on the calendar. These guys are UNSTOPPABLE, and their dedication to community outreach is unmatched. Rock Bottom is a great place for a beer or for dinner, their food menu is great and their beer is better. Be sure you check it out, and make time to spend some extra dough here before you head home for the night.
This event continues to get bigger and better every time we do it, and we will keep doing it until it stops getting better – which hopefully is never. Our strategy to grow #BREWRuck003 is ACTIVE fundraising ahead of the event, and that brings me to my NEXT point – the event calendar. We hope to see attendance at each of the below special happy hours to raise donations. Please bring canned food, cash donations, or both and have a drink or a bite after work with us.
|Triple C Brewing||2900 Griffith St||Tuesday September 9 – 6PM|
|Lenny Boy Brewing||2224 Hawkins St||Thursday September 11 – 6PM|
|The Olde Mecklenburg Brewery||4150 Yancey Rd||Monday September 15 – 6PM|
|The Unknown Brewing Company||1327 S Mint St||Thursday September 18 – 6PM|
|The Rock Bottom Brewery||401 N Tryon St||Tuesday September 23 – 6PM|
|#BREWRuck003||Saturday September 27 – 10AM|
Whether you join us at a happy hour, or you join us on the ruck, your participation is important. If you haven’t signed up yet, do it here. If you have any questions, please ask. We can’t wait to meet all of you, and appreciate your support.
Rick Tanner and the #BREWRuck team